Credit One Bank Careers

Digital Marketing Specialist in Las Vegas, NV at Credit One Bank

Date Posted: 6/20/2018

Job Snapshot

Job Description

Credit One Bank is a technology and data-driven financial services company offering a full range of consumer credit card products. In addition to being one of the largest credit card banks in the United States, Credit One Bank is the exclusive issuer of the Official Credit Card of NASCAR and the Official Credit Card of the NHL’s Vegas Golden Knights.

We’re looking for highly qualified professionals at our new, state-of-the-art, corporate headquarters in Las Vegas, NV. In addition to providing our card members with superior value and service, we are dedicated to providing engaging and challenging career opportunities for our employees. As a member of the Credit One Bank team, we’ll help you be your best and support you so you can reach your full potential.



Position Summary:

The Digital Marketing Specialist supports the VP Digital Marketing in the execution of all acquisition e-mail campaigns and overall marketing goals. The Specialist will be responsible for email production and execution, including HTML/CSS troubleshooting and coding, QA review, and deployment of tactical email campaigns that generate new customer acquisition. This individual will ensure that email initiatives are complete, on-time, and executed with a high degree of accuracy and effectiveness. The Specialist will be a key liaison between external and internal Partners and the Director of Digital Marketing.



Summary of Essential Job Functions:

  • Performs day-to-day campaign management activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered, and dynamic campaigns.
  • With Associate Director to develop test plans across owned channels to optimize programs across the customer lifecycle and customer segments.
  • Provides regular reporting and analysis on campaign performance and results
  • Tests email rendering for consistency across all email clients (Gmail, Outlook, Yahoo, etc.) and devices (desktop, mobile, tablet).
  • Uploads relevant content and set up email campaigns within the email platform.
  • Works with other departments in coordinating and communicating content change requests and production schedule.
  • Stay up to date with latest email best practices, including responsive development and dynamic content.
  • Maintains high development and production standards, as well as have the ability to work under pressure with tight deadlines.

Job Requirements

Position Requirements:

  • Bachelor’s degree in Marketing, Business, Communication or related field.
  • 1 - 3 years’ experience in email marketing production
  • Must have fundamental knowledge of HTML, CSS, and responsive email design.
  • Proficiency in Microsoft Office (Excel, Word, Outlook, etc.)
  • Resourceful problem-solver who quickly gathers information and is comfortable with new or proprietary technologies and concepts.
  • Understanding of email marketing concepts, metrics, tools, technology, KPIs and industry best practices, such as deliverability and sender reputation.
  • Working knowledge of regulatory requirements as they relate to direct marketing and customer management programs (e.g., privacy regulations, CAN-SPAM Act, data management, accessibility, etc.).
  • Ability to thrive and meet aggressive goals and timelines in a fast-paced high-volume, and ever-changing environment.
  • Must be a results-oriented and highly motivated self-starter who can work independently to manage and prioritize multiple projects simultaneously.
  • Strong verbal and written communication skills.
  • Excellent organizational skills and a very strong attention to detail.

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