Credit One Bank Careers

Sr. Manager Digital Marketing - Acquisition in Las Vegas, NV at Credit One Bank

Date Posted: 10/3/2018

Job Snapshot

Job Description

Credit One Bank is a technology and data-driven financial services company offering a full range of consumer credit card products. In addition to being one of the largest credit card banks in the United States, Credit One Bank is the exclusive issuer of the Official Credit Card of NASCAR and the Official Credit Card of the NHL’s Vegas Golden Knights.

 We’re looking for highly qualified professionals at our new, state-of-the-art, corporate headquarters in Las Vegas, NV. In addition to providing our card members with superior value and service, we are dedicated to providing engaging and challenging career opportunities for our employees. As a member of the Credit One Bank team, we’ll help you be your best and support you so you can reach your full potential.



Position Summary:

 The Sr. Manager Digital Marketing - Acquisition develops and executes digital marketing programs that effectively drive new customer acquisition throughout multiple digital channels. The role is responsible for digital channel account production, overseeing campaigns through all phases of launch and roll out, including negotiation of partnerships and media buys, creative development, trafficking, reporting and analysis and optimization. This position reports to the VP of Digital Marketing.    



Summary of Essential Job Functions:

  • Lead the daily execution of customer acquisition campaigns and initiatives.
  • Identify and implement opportunities to enhance digital program performance, cultivate new growth opportunities and optimize ROI.
  • Manage relationships with interactive agencies, software vendors, and strategic partners, overseeing their execution of digital marketing projects and priorities.
  • Set and execute affiliate marketing strategy and operations, including management of affiliate and affiliate network relationships.
  • Leverage deep experience with affiliate/partnership marketing, digital media management, display prospecting and re-targeting, paid search, email, referral marketing, as well as web analytics tools and A/B testing.
  • Monitor brand guidelines and maximize cross channel integration.
  • Execute other marketing campaigns and programs as needed.
  • A wide degree of creativity and latitude is expected.

Job Requirements



Position Requirements

  • A bachelor's degree is desired and at least 5 years of experience in a related digital marketing, user experience or product management area.
  • Applicants should have a strong understanding of Affiliate Marketing, Partnership Marketing, Email Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Display Marketing and/or Referral Marketing and be familiar with a variety of these fields’ concepts, practices, and procedures.
  • 3+ years of experience conducting analysis using web analytical, a/b testing tools, and bid management tools like Adobe/Omniture, WebTrends, Coremetrics, Google Analytics, Adobe Target, Optimizely, Kenshoo, Marin, DoubleClick and/or other similar tools.

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